Creating Forms & Surveys

You can collect user feedback or other information by creating in-app forms and surveys. Appcues' form builder offers four form patterns for your users to respond to prompts with: a short text field, a large text field, multiple choice, or an NPS®rating system. 

You can combine the above patterns to ask users for multiple responses, and if you are looking for a more complex survey we highly recommend using an external form service (like Typeform) and embedding it into a feedback slideout or modal.  Learn how to do that here.

Creating a Form

  1. To find your form options, first create a slideout or modal.
  2. Click on the + icon to add media
  3. Select Add a form
  4. In a modal you will be given the four patterns to choose from; In a slideout, you'll be asked to select the form component from a dropdown menu where you can then select one of the four patterns to use

  5. Choose an option and fill out the Label (yours question or prompt) and if you'd like, add some placeholder text (a hint for the type or response or format you're looking for your users to follow) 

  6. Form Patterns


    Rating allows your users to select a rating on a scale of 1-5 or 1-10. This pattern is best used to elicit NPS® feedback, which you can learn more about  here


    Textarea allows you to ask questions or provide prompts to be answered with longer text fields. This type of form is what you might expect to see when being asked to provide general feedback or comments, or as a follow up to an NPS® response.


    Choice allows you to create multiple choices for your users to select (respondents can only select one option).


    Text will allow you to create questions/prompts to be answered in short text fields. Text is an easy way to get contact information from your respondents, such as email addresses or names. 

    Viewing Responses

    You can view responses on a user basis by exporting a CSV from the analytics page in your dashboard, or through an  integration you've enabled.

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