How the Appcues Free Trial Works

We want to make evaluating Appcues easy so you can hit the ground running in improving activation when the time is right.

That's why every Appcues account comes with a free trial that is completely unlimited until the later of (A) two weeks after you create your account or (B) you show your first 100 Appcues flows. 

This means millions of users can see what you build in those first two weeks without you paying a dime. Beyond those two weeks, you will still have full access to Appcues so you can continue design, personalize, configure and test your Appcues flows.

Once you reach 100 Appcues flows shown, we ask that you move to a paid plan. This should be enough time to confirm Appcues works correctly and test it with live user data.

How we calculate "Flows Shown"

Every time an Appcues flow is rendered in your product to any user, we count it as a flow shown. You can reach the 100 Flows Shown limit in your trial by:

  • 100 unique users viewing a single flow once
  • One user viewing two separate flows 50 times each
  • 25 unique users viewing two separate flows twice, et al

What is a "Flow"?

A flow is one or more consecutive steps. For instance, a modal followed by three tooltips is considered 1 flow.

The above example shows 1 connected Flow:

  • A one-step slideout
  • A set of 4 tooltips

Thus, it would count as 1 flow shown. If you have any other questions about how our trial works, please reach out

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