How to Access and Interpret Flow Analytics

As soon as you publish a flow, it begins collecting data. Appcues keeps track of which users see, skip, and complete your flows, as well as what interactions they might have had within a flow. 

There are several ways to view Appcues data. We highly recommend integrating Appcues with your third-party tools analytics tools to evaluate Appcues KPIs with your own platform usage data.  You can view a list of tools we integrate with here.

If you'd like to understand how individual flows are performing, we offer an analytics dashboard that gives you insight into how users are interacting with each flow.

To access a flow's analytics:

  1. Go to your Appcues dashboard at my.appcues.com
  2. Click on the graph icon to the right of the flow's name

Interpreting flow-level analytics

When you get to your flow's analytics page, you'll notice the flow title and created on date at the top of the page. You'll also be able to see when the report was last updated, which tells you how recent the stats you see on this page are.  

Note: Stats will not display for flows that have never been published or ones that have not yet been seen

The numbers you see here default to display all-time numbers, meaning that if you've unpublished and republished your flow more than once, these a cumulative numbers since the original published date.

If you'd prefer to see numbers relative to the date your flow was last published, you can do so by toggling your view from All-time (since first published) to Since last published on {date}.

Total Users Shown

Total users shown is the number of unique users who have viewed your flow since the date you first published your flow. If you've unpublished and republished your flow more than once, this is the cumulative number of unique viewers. 

Total Completed

Total completed is the number of unique users who have completed your flow - meaning they have viewed every step of your flow and close out of the last step. Flows are completed differently based on their pattern type:

  • Hotspots flows are complete when the last hotspot beacon is clicked and the dialogue box is closed
  • Tooltip flows are complete when the last tooltip's Close button is clicked, or if the last tooltip is action-driven the flow is marked complete when the element it's attached to is clicked
  • Slideouts and modals are complete when the last step is closed by clicking the OK, got it button

Completion Rate

The completion rate is the percentage of users who have completed your flow based off all the users who have seen you flow (Total Completed divided by Total Users Shown)

Not Shown

In the graph above, you may see a grey portion that indicates the number of users who qualified for your flow (based on your User Targeting settings) but did not see it. There are a few reasons why these users might not see your flow:

Hotspots and Tooltips
  • Hotspots and tooltips are attached to (and therefore rely on) the specific elements they point to. When you're building hotspots and tooltips, you'll notice a blue box that outlines and defines the element your hotspot or tooltip in built on. If that element does not exist or cannot be found on your page, neither can that specific hotspot or tooltip. 
  • You can determine which hotspot or tooltips are having trouble by checking their health stats (learn more here).
    If you believe your tooltip or hotspot may be attached to a bad selector, you can learn more about defining and adjusting your elements here
  • Tooltips appear sequentially and your flow will stop at the tooltip that cannot be found (ex: if Tooltip 2 of a three-step tooltip flow is not found, only Tooltip 1 will show)
  • Hotspots appear independently so your hotspot flow will show all the hotspots that can find their elements
  • Hotspots or tooltips might not appear for your end users if they have their own browser issues (speed, connection, etc) or if their browsers are not supported by Appcues
    • Appcues will work on all modern browsers, including IE 10+
Modals and Slideouts
  • Modals or slideouts might not appear for your end users if they have their own browser issues (speed, connection, etc) or if their browsers are not supported by Appcues
    • Appcues will work on all modern browsers, including IE 10+

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