Common Questions about Plans and Pricing

How do you define monthly active users?

MAUs are calculated as the total number of users who sign in to your platform in any given month. We don't charge you for dormant users who may be in your database but don't log any activity during a given month.

What happens if I exceed the MAUs allowed under my current plan?

If you exceed your plan, we'll keep all of your Appcues running, get in touch with you and, with your consent, upgrade your account or charge you a prorated overage, whichever is cheapest for you. 

Our application has greater than 20k MAUs. Can I use Appcues?

Of course! Appcues is built to scale to tens of millions of users. Shoot us an email at to learn about enterprise pricing.

Can you invoice me?

Yes! We offer invoicing for Growth and Unicorn plans. Shoot us an email at to learn more.

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