(Beta) How to Set Frequency Capping

Please note: This feature is currently in beta. If you would like to use our frequency capping feature, please contact folks@appcues.com 

In some cases you may have a user segment that could potentially see several flows in their session. This can typically be avoided with thoughtful user segmentation or event and Appcues history targeting, but as a backup we do offer frequency capping.

Frequency capping dictates the amount of time you require in-between flows appearing for your users. Linked flows will show in their entirety, but any flows that are unlinked will respect the time you require to pass before appearing.

Once you've reach out for us to access this feature, go into the "Account" page from the dropdown menu behind your account avatar. Check the "enable frequency capping" box and write in your desired time lapse between Appcues content. This amount of time will be required to pass between each Appcues flow your users see. 

For example, if you select "3 Hours" and you have 3 flows that target User A, it will require User A to be on your site/in your app for longer than 9 hours to see every flow in the same session. If it is unlikely for a user to spend this amount of time in their account, the flow will trigger upon the next time they visit your targeted page or when your desired time lapses.

As this feature is in beta, there are a few things to note before enabling frequency capping:

  • Enabling this feature will affect all your Appcues content, even flows that are targeted to different URLs
  • A frequency cap will super-cede flow targeting. As an example, if you've set a flow to target a user who is logged for a specific session (ex. 2nd or 3rd time logged-in), if they enter that specific session within the time set for your frequency capping, they will not see this content.
  • At this time, you can only buffer Appcues flows based on time, but not on the amount of content shown.
  • If you have content that is linked (i.e., modal links to hotspots or tooltips lead to coachmarks), all linked flows will still show and frequency capping will start upon completion of the last flow.
  • While testing your flows, frequency capping will affect this content as well. To get around this and see what your flows look like live without having to wait for your set time to pass, you can (a) clear cookies while testing your app to reset this time or (b) view your flow with a permalink.

Have any other ideas for how you'd like to see frequency capping evolve? Share them on our  ideas board -- we'd love to hear them! 

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