Appcues Dictionary

This document will outline some common terminology, language, abbreviations, and lingo you'll see inside the Appcues application. 

Flow: Used to Describe the individual Appcues experience as a whole. A flow can have Multiple Patterns. 

Patterns: Used to describe the various usable Appcues items (Tooltips, Modals, etc.) 

Modal: The classic middle of the screen 'pop-up' box. Usually the first thing presented to users in an onboarding flow. Modal's are Appcues most intrusive pattern and should be used for essential and obvious messages to your users.

Slideout: A smaller and less intrusive Modal that can be placed around the screen. The Slideout pattern can also be styled to grey out the background screen or display with the 'lights on'. By using a Slideout with lights on, your users will be able to interact with the page while the Slideout remains present. A Slideout is the optimal pattern for adding a video into Appcues patterns. 

Tooltip: Little word box that points to a specific element on your page to either orient a user to where things are, or to drive a specific action. Tooltips can highlight (like a flashlight) a specific element on your page and only advance when the user completes the action. Tooltips are much more intrusive than hotspots and can be less intrusive than Slideouts or Modals

Hotspot: A beacon/question mark icon on your page that attaches to a specific element to add additional context. The hotspot will ONLY display the information included within the text box when a user clicks the respective icon. You can place any number of hotspots on a page and they will all display at once.

Chrome Extension: The editor extension you will need to build the Appcues experiences. The Appcues Chrome Extension DOES NOT need to be downloaded by anyone other than Appcues administrators 

Edit URL / Starting Page: Used to describe where YOU as the Appcues administrator are building the flow. This URL is ONLY used for editing the Appcues flow and does not necessarily have anything to do with where your flow is published. To change your Edit URL / Starting page, use the Pencil icon in the bottom left corner of the Chrome Extension

Targeting URL: Used to describe the URL(s) you would like your Flow to display on. The Targeting URL can be any number of 'contains'/'ends with'/'regex' to make sure that your flow displays in the right places. THIS IS NOT TO BE CONFUSED WITH 'Edit URL / Starting Page' AND WILL HAVE AN IMPACT ON WHO SEES THESE FLOWS 

Debugger: Used to describe the Utility Appcues customers and Support will use to see why a certain Flow is showing/not-showing. The Debugger can be accessed by either adding ?hey_appcues to the respective URL (case sensitive!!) or by right-clicking on the Appcues Chrome Extension and choosing the option 'Debug flows on this page'  

Flow Diagnostics aka Flow Doctor: Used to describe the Debug Utility within the application. Appcues Administrators and Support use this to see what flows a user would see, or to see why a certain flow is not displaying for a certain user. Accessed in the 'Cog' menu or by clicking this link

Embed code or Embed Snippet: This term describes the Javascript code snippet that needs to be added to your application in order to display Appcues Flows live in your product

In-app Widget aka Taco: Used to describe an embeddable widget in your Web application that displays a list of available Appcues flows a user can activate at any time. You can find more details here

Flow Targeting: Used to describe targeting based on a given end-user's history of seen/not seen Appcues flows. More details here

Event Targeting: Used to describe targeting based on a given end-user's history of events passed into Appcues from your Application

NPS: Used to describe a type of survey that asks your users how likely they are to recommend your product. More details here