Adoption and Engagement Strategies

Adoption and Engagement

Who: These users understand your product basics and value but likely need help learning secondary features and additional use cases.

Content: Slideouts are great tools here, as well as hotspots. A second checklist is useful as well. 

Completion: Success here is more based on feature usage and regular user engagement. It’s helpful to track Goals using Events/Properties to measure “completion” of this stage.

Goal 

The goal of this stage is to turn users into power users and fully embed them in the value your product offers. 

What is success?

Success at this stage hinges more on recurring user actions and feature use growth. For example, what percentage of users have interacted with X feature in the past month. You can measure this at a high level with the Appcues Goals feature or integrate Appcues with a data tool you already use, or both. 

Building Content

Nudge
In the onboarding stage of a user's lifecycle we showed them the main features of the application. If they haven't put those to use we can remind, or nudge, them there are helpful and important features they're missing out on.

There’s also a balance between walking your users through everything, letting them explore, and making sure they learn/do everything that will get them to value.

A lifecycle nudge helps users complete necessary tasks if they haven’t already done so on their own. Go to the “Lifecycle Nudge” example to get started.

Feature Announcement
Similar to a nudge, at least in format, an announcement tells users about something new. It can be new either because the user wasn't eligible for it in the past, it's a secondary feature that didn't make sense to have in Onboarding, or it's truly a new feature your team just built. 

Here are a couple examples of feature announcements.