Integrating with Google Analytics

If you use Google Analytics, you can integrate with Appcues in just one click. This one-way integration sends Appcues data and events into Google Analytics.

Why integrate Google Analytics with Appcues?

Integrating Google Analytics with Appcues to find out how different acquisition channels affect user interactions with your flows. This integration can help you identify where your most engaged and active users come from to help you focus in on marketing efforts.

What you'll need

  • A Google Analytics account and an Appcues account, both fully installed across your site pages and domains

How to use this integration

Enable Google Analytics at your integrations page by hovering over the Google Analytics integration and selecting Activate.

Note: If you are a Segment user, integrate Appcues with Google Analytics directly through your integrations page. Enabling the integration via Segment may omit flow details.

Once Google Analytics and Appcues are integrated, you can find Appcues events under Behavior > Events > Overview in your Google Analytics Reporting tab. 

You can view how users interacting with all your flows under Events Action, or refine you view further under Event Label

Disabling the Google Analytics integration

To disable this integration, return to your  integrations page, hover over the Google Analytics integration and select Deactivate.

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