Experiences Frequency Limit

About Frequency Limit

Please note that Frequency Limit is available as a feature only in our current Essentials plans and above, not older plans.

Appcues allows you to create many user experiences: onboarding, new feature announcements, surveys, and much more. Use the frequency limit to introduce a single throttle to ensure users are not overwhelmed with too many experiences.  Unlike individual Flow and NPS targeting settings which limit how often the Flow or NPS will be seen by a user, the Frequency limit provides you a single place to control the maximum number of experiences they will see.  For example, if you have set up 20 flows to each show once to a user, you could potentially have 20 Flows showing to the user in the 1st hour they visit.  With the Frequency limit, you can ensure that no more than 2 Flows are shown to a user per hour.  You can also provide exceptions on a per Flow or NPS basis.

The frequency limit is OFF by default. If enabled, you can set the maximum number of experiences  (Flows and NPS surveys) that any user should see across a given timespan (Minute, Hour, Day, or Week). In the example below, once a user has seen any combination of two Flows or NPS Surveys within an hour, throttling will be introduced and the user will be blocked from seeing any new experiences for the rest of that hour. After that hour, their experience view count will be reset and they will be able to see experiences again. If any experiences were blocked from view during their hour, the user will be eligible to see them again, although the next experience they see may not necessarily be one that was previously blocked.

Setting Frequency Limit

The frequency limit is OFF by default. To turn it ON, click Flows in the navbar, click the ... menu and then Flow priority

On the next page, click the Frequency limits button

Overriding Frequency Limit

When a frequency limit is set, a warning message will appear in your flow settings and NPS settings pages

If you are launching an important experience that your users must see, regardless of if they've hit the global frequency limit, you can override the frequency limit for that particular experience by checking the "Override frequency limits" box. When checked, the frequency limit will be ignored if the user qualifies for this experience.


  • The frequency limit covers flows and NPS Surveys, it does not limit Checklist views by users.
  • The frequency limit is global and controls combined views across all your flows and NPS Surveys that have not been overridden. If you want to control the frequency of a single experience (e.g. "I don't want the Top Priority flow to be seen more than once per day by a user.") you would set that targeting in the flow's settings, like this:

  • A user's frequency limit status will not affect Flows launched via Test Mode, permalinks, Launchpad, or the Appcues.show() Javascript call.
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