Common Questions about Plans and Pricing

What are the pricing plans for Appcues? 

You can find our pricing and packaging here. We price based on MAU (Monthly Active Users) not on flows shown. You can show your users an unlimited number of flows per month! 

Do you have a free trial? 

Yes! You can try Appcues without committing to a plan -- no credit card required. Our full-featured trial gives you the chance to evaluate whether or not Appcues is a good technical fit for you. For the first 14 days, you can show unlimited Appcues content, after which your trial will stay active until you’ve reached 50 flows shown to your end users. If you reached that limit during the first 14 days, your trial will expire on the 14th day. 

How do you define monthly active users (MAUs)? 

MAUs are calculated as the total number of users who sign in to your platform in any given month. We use MAUs so that we don't charge you for dormant users who may be in your database but don't log any activity during a given month. MAUs are calculated on a rolling 30-day basis and updated nightly. 

What happens if I go over my plan limit (i.e. exceed the MAUs allowed)? 

If you exceed your plan limit, we'll keep all of your Appcues content running, get in touch with you, and then (with your consent) upgrade your account or charge you a prorated overage, whichever is less expensive for you. 

My MAU count is much higher than expected, what’s going on?

Appcues counts users on any page that it is installed. For this reason, we recommend that you don’t install Appcues on public-facing pages (e.g. your marketing site or login page). If your MAU count is significantly higher than you think it should be, make sure Appcues isn’t installed on a public-facing page. If this doesn’t seem to be the issue, shoot us an email at and we’ll help you figure out what’s going on!

If we pay yearly, how does going over the limit affect the price?

We will reach out and upgrade your account for the remaining months in your contract.

Do I need to pay for users that don't see Appcues content?

Yes, Appcues charges based on MAUs, not flows shown. So if a new user logs in they will be counted and considered against the MAU total on your plan, regardless if they have seen a flow or not. Targeting is one of our most powerful features, and allows you to target/exclude, current or historical users by relevant properties/events. MAU pricing empowers you to create the best content and ensure that content is shown to the specific people who you'd like to see it. 

Our application has greater than 50k MAUs. Can I use Appcues?

Of course! Appcues is built to scale to tens of millions of users. Shoot us an email at to learn about enterprise pricing.

Can you invoice me?

Yes! We are happy to offer invoicing for those on our Enterprise plan. Shoot us an email at to learn more.

Do you offer discounts for small start-ups or non-profit companies?

Sadly, we don't currently have options below what's included on our Pricing page. We've kept our pricing completely transparent, and the lack of complexity is one of the reasons we're able to keep costs low. Everyone knows they're getting the best possible price. 

If you're a small company that's unable to currently justify the full cost of Appcues, we invite you to check out our onboarding resources. We hope you find them helpful as you continue to scale your business! >> Check out our blog here!

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