Embeds let you place Appcues content directly inside your product's layout — inline with the UI, not layered on top of it. Use them to guide, inform, or prompt users without interrupting what they're doing.

Unlike Flows (which overlay the page), Embeds sit within the interface itself. They look and feel like part of your product.

When to use Embeds

• Onboarding and adoption: Surface next steps, tips, or setup prompts in context — right where users need them.
• Contextual help: Show relevant guidance or explanations alongside the feature a user is actively using.
• Upsells and upgrades: Highlight plan-specific features or upgrade paths in parts of the UI users already look at.
• Personalized nudges: Tailor what each user sees based on their behavior, segment, or lifecycle stage.

How Embeds work

Embeds target a specific element in your product's UI using a CSS selector and render Appcues content at that location. You choose a placement mode — Append (after existing content), Prepend (before existing content), or Replace (swap out the existing content entirely) — to control exactly how the Embed sits relative to what's already on the page.

You define where the Embed appears, who sees it, and what it contains — all from the Appcues Builder, with no code changes required.

Content and layout

Embeds support different layout options and four content block types: Text, Button, Image, and iFrame. You can build multi-step Embeds where users navigate between screens using buttons.

Behavior and targeting

• Multiple Embeds per page. You can target several Embeds to the same page. If a user qualifies for more than one, they see all of them.
• No conflict with Flows. Embeds and Flows operate independently. Flows still display on a page even if Embeds are also present.
• Audience targeting. Embeds use the same targeting rules as other Appcues content — segments, properties, page rules, and events.
• Frequency and dismiss. Embeds can show once or every time a user visits the page. You can add a close button and control whether dismissing is permanent or temporary.

Common questions

How are Embeds different from Flows?

Flows overlay the page (Modals, Tooltips, Slideouts). Embeds are inline — they render inside the page layout as part of the UI. Flows interrupt; Embeds blend in.

Can I show multiple Embeds on the same page?

Yes. As long as a user qualifies for each Embed, all matching Embeds display on the page.

Do Embeds block Flows from showing?

No. Embeds and Flows don't interfere with each other. Both can appear on the same page at the same time.

How are Embeds different from Pins?

Pins attach to a specific element and appear as an icon or tooltip on hover/click. Embeds inject content directly into the page layout — they're part of the DOM, not floating over it. Use Pins for contextual hints on specific UI elements; use Embeds for richer inline content like cards, banners, or multi-step guides.

How are Embeds different from Banners?

Banners are fixed to the top or bottom of the page. Embeds can target any element anywhere in your layout. Embeds also support multi-step content, flexible layouts, and iframes — Banners are simpler and better suited for brief site-wide announcements.

Can I use Embeds for localized content?

Yes. Embeds support multiple locales and RTL layout direction from the builder.