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What is a Flow?

Learn what is a Flow and what components can be used when building Flows.

Updated at June 23rd, 2025

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                    Flows are a series of steps designed to guide your users through your application. Flows can be used to onboard, engage and convert users, drive feature adoption, collect feedback and reduce support.

                    Here's what a Flow looks like:

                    Flows are made up of steps, and each step is one of our four pattern types: Modals, Slideouts, Hotspots, and Tooltips. Inside the step are components, like text, images/GIFs, buttons, videos, emojis, forms and surveys, or HTML.

                    Flows can span multiple pages across your site, which means, for instance, that you can lead users from the dashboard to a settings page. For more about flows that span pages, check out our documentation: Build a Flow Across Pages

                    Use cases with Flows

                    Find below some use cases to get you inspired with what you can accomplish with Appcues Flows.

                    Build a Flow Step by Step

                    Welcome your Users with Appcues

                    Get Feedback from your Users with a Flow

                    Nudge your Users to Upgrade using an Appcues Flow

                    Embed a Typeform Survey in an Appcues Flow

                    Push an Announcement to your Users

                    Welcome your Users with Personalized Paths

                    what is a flow flow components groups

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