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Getting Started Guide - Web Implementation

For Developers and Appcues Builders

Updated at July 11th, 2025

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                    Table of Contents

                    Purpose of this Guide Identify Integrate Install

                    Purpose of this Guide

                    The checklist below enables you to verify whether or not you have completed all of the required actions needed for a successful Appcues implementation. Related resources for each topic are provided for quick reference and a PDF version of this guide is linked at the bottom of the page as well.

                    Identify

                    Why? - Properties sent through identify() are associated to an individual user, and these are used for effective targeting and  segmentation in Appcues. If you do not pass properties to Appcues, your implementation is incomplete.

                    Why? - Properties sent through group() are associated to an account, and individual users are then connected at the account level within Appcues. Account data can be used for targeting and segmentation. 

                    Why? - Similar to user properties, tracked events can be used for targeting, segmentation, and measuring Appcues' impact on your users.

                    • Why It's Important to Pass Events and Properties to Appcues
                    • Installation Plan - A guide for planning which user properties and events are to be included in your Appcues implementation.

                    Integrate

                    Why? - Appcues data can be synced out to other tools for analysis, marketing automation, etc. and with some integrations Appcues can also receive additional user properties from those platforms to be used for targeting and segmentation.

                    • Appcues Integrations Library & Webhooks Documentation - Ways to get additional data into, and out of, Appcues

                    Install

                    Why? - This is the best way to confirm that Appcues is installed on each page, users are being properly identified, and pages are tracking.

                    • Installation Overview for Developers - An outline of the installation components (SDK, identify(), track(), etc.)
                    • Appcues Installation Guide - An in-Appcues guide for installing. *Note: you must have an Appcues login to view this guide
                    • Installation Testing & Debugging - How to test and confirm your Appcues installation, and how to use our Debugger tool

                    Download PDF Version

                    beginners template starting guide installation implementation

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