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Set up Single Sign-On (SSO)

Learn how to configure SSO with your Appcues account.

Updated at March 18th, 2026

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                  Table of Contents

                  Use Appcues SSO Adding team members with SSO Adding team members with SSO that don't belong to your organization Removing team members Getting started with SSO Okta (SAML) Microsoft Azure Active Directory SAML OneLogin or other SAML providers Common questions

                  Single sign-on (SSO) is an authentication scheme that allows a user to sign in with a single ID and password managed by a centralized identity provider (IdP) to any of several related, yet independent, software systems. SSO is available for any Enterprise plan that requests it, and it is available as an add-on for our Growth plan.

                  Appcues SSO supports SAML-compatible IdPs including Okta, OneLogin, Azure Active Directory, and many others. If your IdP is configured to require multi-factor authentication (MFA), your team will also be prompted for MFA according to your provider's settings. If you require SSO support for non-SAML-based IdPs, such as OpenID Connect, please contact us and let us know what specific IdP you need as we plan to certify and support additional IdPs in the future.  

                  To enable your account for SSO, see Getting started with SSO lower on this page.

                  Use Appcues SSO

                  When SSO is enabled for your company's domain, Appcues authenticates team members using your company's identity provider (IdP), which is the system managing your organization's user credentials.  Regardless of which IdP you use, when your Appcues SSO configuration is complete, you and your team will sign in with your SSO email address.  After that, password validation or other steps are performed by your organization's IdP, not Appcues. For example, your organization's IdP may be configured to enforce a special password policy or multi-factor authentication steps such as sending SMS codes or using one-time passwords like those provided by Google Authenticator. Refer to your organization's IT administrator for details.

                  Adding team members with SSO

                  If your account has been enabled for SSO, from your User Profile > Settings, Team Page you can access the SSO configuration button. 

                  After selecting SSO Configuration, you can determine how members of your organization will be able to sign in to your Appcues account.

                  • Invitation Only - The only people that can sign in to your Appcues account, are those that are invited via the Invite teammate button on the Team page.
                  • Discoverable for anyone with a matching domain - Anyone that has a user account registered with your IdP will be able to sign in to the Appcues account, without needing an invite first. All new users will join the Appcues account with the Publisher permission level.  Note, you can still manually invite users to your account and Appcues will email those users a link to the sign in page.

                  Adding team members with SSO that don't belong to your organization

                  If you want to add someone to your Appcues account, but they are not a member of your identity provider, that is OK. You can still send them an invite from the Team Page and they will need to follow the link sent in the invitation email. This will be the case regardless if your account is set to Invitation Only, or Discoverable for anyone with a matching domain. If someone is registering and they are not a member of your identity provider, they will need to provide their invited email and a password or click Sign up with Google for Work to create an account and redeem the invitation.

                  Users that belong to multiple Appcues accounts

                  Once a user is enabled for SSO, that will be their only method of signing in. However, if those users need access to multiple Appcues accounts they can use Appcues Account Switcher.

                  Users will be able to use the Account Switcher to access any accounts that use the same identity provider as the user and have also been set to  Discoverable in addition to any accounts they are actively invited to.

                  Removing team members

                  There are a few methods of removing a team member so they can't access Appcues when you have SSO enabled.

                  • If your account is set to Invitation Only, you can remove them directly from the team page, OR you can block them at the Identity Provider level. However, if you do not block them at the identity provider level, then the team member could be re-invited.
                  • If your account is set to Discoverable for anyone with a matching domain, you will want to block the user at the Identity Provider level, because if you only remove them via the team page, they could just sign in again.

                  Getting started with SSO

                  Before your account can be enabled for SSO, there are some preliminary setup actions that need to occur within your Identity Provider, and with Appcues. If you want to take advantage of using SSO for your Appcues account, please reference your Identity Provider below, and provide the associated information to Appcues via support@appcues.com.

                  If you do not see your Identity Provider below, message us with the name of your provider, and the team will be able to work with you to figure out what setup actions need to occur.

                  Okta (SAML)

                  You will need to provide Appcues with your:

                  • Sign In URL
                  • X.509 Signing Certificate

                  In order to provide these items to Appcues, you will first have to set up your Okta account with a new Appcues Application using the following:

                  • Single Sign-On URL
                  https://login.appcues.com/login/callback?connection=APPCUES_ACCOUNT_ID
                  • Your account ID can be found on the account page in settings
                  • Audience URI
                  urn:auth0:appcues:APPCUES_ACCOUNT_ID
                  • Your account ID can be found on the account page in settings
                  • Attribute Statements
                    • Name: email
                    • Name Format: Basic
                    • Value: user.email

                  Once you enter those items into your Okta account, you will get a Sign In URL & X.509 Signing Certificate from the Setup Instructions section within Okta that you can share with support@appcues.com. Once sent to us, we'll get your account setup with SSO as soon as possible, typically within five business days.

                  If you run into questions, don't hesitate to reach out to the Appcues Team and we'll be happy to work with you throughout your SSO setup.

                  Microsoft Azure Active Directory SAML 

                  You will need to provide Appcues with your:

                  • Login URL
                  • X.509 Signing Certificate (Base64)

                  In order to provide these items to Appcues, you will first have to set up your Azure AD SAML account with a new Appcues Application using the following:

                  • Single Sign-On URL & Reply URL
                  https://login.appcues.com/login/callback?connection=APPCUES_ACCOUNT_ID
                  • Your account ID can be found on the account page in settings
                  • Audience URI/Identifier
                  urn:auth0:appcues:APPCUES_ACCOUNT_ID
                  • Your account ID can be found on the account page in settings
                  • Attribute Statements
                    • Name: email
                    • Name Format: Basic
                    • Value: user.email

                  Once you enter those items into your Azure AD SAML account, you will get a Login URL from the Setup Instructions section and a X.509 Signing Certificate from the SAML Certificates section within Azure AD SAML that you can share with support@appcues.com. Once sent to us, we'll get your account setup with SSO as soon as possible, typically within five business days.

                  If you run into questions, don't hesitate to reach out to the Appcues Team and we'll be happy to work with you throughout your SSO setup.

                  OneLogin or other SAML providers

                  You will need to provide Appcues with your:

                  • Sign In URL
                  • X.509 Signing Certificate
                  • Attribute Statements
                    • Name: email
                    • Name Format: Basic
                    • Value: user.email

                  Once you set up your new app and are have your Sign In URL & X509 Signing Certificate, share those with support@appcues.com. Once sent to us, we'll get your account set up with SSO as soon as possible, typically within five business days.

                  If you run into questions, don't hesitate to reach out to support@appcues.com and we'll be happy to work with you throughout your SSO setup.

                  Common questions

                  Does Appcues SAML SSO support OAuth?
                  Yes, Appcues SAML SSO supports OAuth.

                  Is SCIM supported?
                  SCIM is not currently supported.

                  What is the session timeout duration?
                  Access tokens expire after one hour but are automatically refreshed for up to 30 days of continuous activity.

                  Can session timeout be managed in Appcues Studio?
                  No, session timeout management is not currently available in Appcues Studio.

                  My organization has multiple Appcues accounts. Can they all be enabled for SSO?
                  Yes, as part of the SSO enablement process, we will convert your email/password users to SSO users. This means that once enabled, any user who logs in from the Appcues login page using an email with your organization's domain will be redirected to your IdP for authentication. If you would prefer for certain accounts to continue using the standard email/password login method, please let us know before set up.

                  My organization has multiple Appcues accounts, but I only want one to be SSO enabled. Is this possible?
                  Yes, please let us know when going through the enablement process if you would like certain accounts to not be SSO enabled. However, if set up this way, SSO users will need to go directly through your IdP to sign into Appcues, as signing in via login.appcues.com will not automatically redirect them to your provider.

                  SSO has been enabled, but why are certain users no longer able to login to their existing accounts?
                  Once SSO has been enabled, all users who try to log in using an email and password will be redirected to your Idp to finish authentication. If these users were not converted to SSO users during initial set up, their old user account will be inaccessible and a new user record will be created when they sign in with SSO for the first time. If you have users in this state, please reach out to support, and we can assist with ensuring all users have appropriate access.

                  sign-on sso single sign on okta onelogin azure saml idp

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