Banner Analytics
Learn more about the analytics data of your Banners to get user engagement insights.
Table of Contents
Banner Analytics Page
In your Banner's analytics page, you can see your key Banner events over time, by date, in your local time zone. This will give you better insights into the performance, engagement and success of your Banners so that you can drive further success into your product with Appcues.
Here, you have the ability to export your CSVs. Additionally, you have the ability to change the time frame in which you're viewing the page. This allows you to view your data for a specific time frame, and applies to everything on the page. You can also apply a segment to see how the data changes and see the publish history of your Banner.
The Chart
The Chart gives you the ability to see how your Banners perform over time to help you determine your Banner's performance. You can hover over particular data points to see all the stats related to the viewing or clicks of your Banner. It's important to note this data is charted by daily unique users.
Scoreboard
The Scoreboard allows you to see a data summary of the key metrics we track; Users Seen, User Click-Throughs and Users Dismissed.
- Banner Seen (total times it was shown and unique users who've seen it);
- Banner Click-Throughs (generated by clicking a button or a link);
- Banner Dismissed (generated by clicking ‘x’).
Recent Users
Events Explorer
You'll then see all your draft and live Banners. If you click on any of the Banners, you'll see the data broken down in two events (definitions for these can be found at the bottom of this article):
- Unique Users seeing the Banner
- Total Click-Throughs
Clicking on any of the these events takes you to the page for the event. You'll see a chart and cards with total and unique events, as well a table with all the events triggered. You can use this table to search for a particular user. You can also adjust the date range at the top of the page and export a CSV with just this event type.
Exporting Banner Data
Banner analytics page
From the Banner's analytics page, you can export s CSV. You can adjust the desired date range for the data exported.
The generated CSV will look like the screenshot below. The name column will detail the Banner event (you can find below definitions for these events).
Events Explorer
From Events Explorer, select the event you'd like to export first. Adjust the desired date range for the data exported.
The generated CSV will look like the screenshot below. The name column will detail the Banner event selected, in this case, step_interaction (total click-throughs).
Banner Events and Properties
After publishing your experience, you can build reports outside of Appcues using our CSV exports or an integration. Here is a summary of the event names you may find when you export your CSV. Certain Banner events can also be exported via our Public API.
| Event Name | Event Description |
|---|---|
| experience_started | A Banner is displayed on the screen |
| step_seen | Indicates the Banner became visible to the user |
| step_interaction | User interacts with an element within the Banner—such as clicking a link or button inside the banner |
| experience_dismissed | User dismisses the Banner (clicking the "X" on the Banner) |
| step_completed | User dismisses the Banner and the step completes |
| experience_completed | Uses dismisses the Banner and it is considered completed |
Each of the above events will have default properties and additional properties related to the event that will be available via the CSV download
| Property Name | Property Description |
|---|---|
| timestamp | The time at which this event occurred |
| userId | The id for the user that completed the event |
| currentPageTitle | Title of the page the user was on when the event was completed |
| currentPageUrl | URL of the page the user was on when the event was completed |
| sessionPageviews | Number of pages the user visited in the session in which the event was completed |