Appcues Events Reference
This document is a reference for Appcues Events, if you're looking for information on Appcues Flow events please reference the Client-side Events Reference (Developer) document. If you're looking to learn about sending events into Appcues or tracking events in Appcues see the Events Overview document.
This is a complete guide and reference to internal Appcues Events including Flow Events, Checklist Events, and NPS Events used when creating custom integrations, looking for events in the CSV or your current Integration.
Flow Events
After you start collecting feedback from customers, you can build reports outside of Appcues using our CSV exports or an integration. Here is a summary of the event names you may find:
Event Name Event Description
| flow_started | When the first step of a flow is started or displayed on the page. If this event is fired, then the Flow Aborted and Flow Error events should not be fired. This should be fired before the Step Started event. |
| flow_completed |
The user completes the last step of the flow. This should be fired after the Step Completed event . |
| flow_skipped | The user chooses to skip a flow. This should fire after the Step Skipped event is fired for the corresponding step. |
| step_started | When the step-group is run or displayed on the page. If this event is fired, then the Step Aborted and Step Error events should not be fired. This should be fired before Step Child Activated or Step Child Recovered events are fired. |
| step_completed | When the user completes a step-group. For modals and tooltips, this means closing the content with the "complete button". For hotspots, this means clicking on the last hotspot. This should be fired before the flow_completed event. |
| step_skipped | When the user chooses to skip a step-group or flow. This should be fired before the Flow Skipped event. |
| step_aborted | When there is a "fatal" error that prevents starting or completing a step-group. If this event is fired before we show the step-group, then Step Started should not be fired. This should be fired before the Flow Aborted event. |
| step_interacted | When a user interacts with a step-group in some way. Currently we track when a user does any of the following:
-Clicks a button (built-in or custom) in a flow -Submits a form in a flow -Clicks on a hotspot to expand it |
| form_submitted | When a user submits a form in a modal. This should be fired before the Step Child Deactivated event it may trigger and before the Form Field Submitted event(s) that it will trigger. |
| form_field_submitted | For each field in a form that a user submits in a modal. This should be fired after the Form Submitted event. |
Pins Events
Here is a summary of the Pin event names you may find when you export your CSV or in your Integrations
Event Name |
Event Description |
| experience_started | Any Pin Icon is displayed on the screen |
| icon_seen | A "Tooltip w/ Icon" Pin has it's icon displayed on the page |
| step_seen | A “Tooltip w/ Icon” Pin is expanded to reveal tooltip content |
NPS Events and Properties
After you start collecting feedback from customers, you can build reports outside of Appcues using our CSV exports or an integration. Here is a summary of the event names you may find:
Event Name Event Description
| nps_survey_started | A user has seen the NPS survey |
| nps_score | A user submitted an NPS score. |
| nps_feedback | A user submitted NPS feedback after selecting an NPS score. |
| nps_ask_me_later_selected_at | A user selected the "Ask Me Later" button at the given timestamp property on an NPS survey that was shown to them |
| nps_clicked_update_nps_score | A user that has already submitted an NPS score selected the "Update Score" option and potentially changed their NPS score. |
Default Properties
Each of these events will have default properties as well as additional properties related to the event.
Property Name Property Description
| timestamp | the time at which this event occurred |
| userId | the user that completed the event |
| currentPageTitle | the title of the page the user was on when the event was completed |
| currentPageUrl | the url of the page the user was on when the event was completed |
| sessionPageviews | the number of pages the user visited in the session in which the event was completed |
Event Specific Properties
Each of these properties will have default properties related to the event.
Event Name Event Description
nps_survey_started
default properties (see above)
nps_score
score- the score that the user selected, default properties (see above)
nps_feedback
feedback- the qualitative feedback the user provided, default properties (see above)
nps_ask_me_later_selected_at
askMeLaterSelectedAt- the timestamp at which the user selected "Ask Me Later", default properties (see above)
nps_clicked_update_nps_score
score- the new score that the user selected, default properties (see above)
Checklist Events
Here is a summary of the Checklist event names you may find when you export your CSV or in your Integration
| nps_survey_started | default properties (see above) |
| nps_score | score- the score that the user selected, default properties (see above) |
| nps_feedback | feedback- the qualitative feedback the user provided, default properties (see above) |
| nps_ask_me_later_selected_at | askMeLaterSelectedAt- the timestamp at which the user selected "Ask Me Later", default properties (see above) |
| nps_clicked_update_nps_score | score- the new score that the user selected, default properties (see above) |
Checklist Events
Event Name Event Description
checklist_shown
A user has seen the Checklist
checklist_completed
A user has fully completed the Checklist
checklist_skipped
A user has selected 'No thanks' and then closes out the Checklist prior to completing all items on the list
checklist_dismissed
A user has selected 'I'm done' to dismiss after completing all items on the list
checklist_item_started
A user has clicked an item on the Checklist
checklist_item_completed
A user has met the success criteria to check an item off of the list
| checklist_shown | A user has seen the Checklist |
| checklist_completed | A user has fully completed the Checklist |
| checklist_skipped | A user has selected 'No thanks' and then closes out the Checklist prior to completing all items on the list |
| checklist_dismissed | A user has selected 'I'm done' to dismiss after completing all items on the list |
| checklist_item_started | A user has clicked an item on the Checklist |
| checklist_item_completed | A user has met the success criteria to check an item off of the list |
Default Properties
Each of the above events will have default properties and additional properties related to the event that will be available via the CSV download
Property Name Property Description
| timestamp | The time at which this event occurred |
| userId | The id for the user that completed the event |
| currentPageTitle | Title of the page the user was on when the event was completed |
| currentPageUrl | URL of the page the user was on when the event was completed |
| sessionPageviews | Number of pages the user visited in the session in which the event was completed |
Event Specific Properties
Here is a summary of the Checklist event names you may find when you export your CSV or in your Integration
Property Name Property Description
checklistId
Internal Id of the checklist (not a targetable option)
checklistName
The name of your checklist
itemId
Internal identifier of the relevant checklist item
itemIndex
List order of the relevant item (starting at 0)
itemLabel
Name of the relevant checklist item (i.e. text of checklist item)
| checklistId | Internal Id of the checklist (not a targetable option) |
| checklistName | The name of your checklist |
| itemId | Internal identifier of the relevant checklist item |
| itemIndex | List order of the relevant item (starting at 0) |
| itemLabel | Name of the relevant checklist item (i.e. text of checklist item) |