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Email subscriber management

Instructions on how to manage your email user list

Updated at February 27th, 2025

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                    Table of Contents

                    Suppression lists overview Unsubscribed Bounced Spammed Adding emails to the suppression lists Removing emails from the suppression lists

                    Emails can be sent to any user with a valid email address that is not on one of the suppression lists. Before sending any emails you’ll want to make sure that any users in Appcues that have previously unsubscribed from email communication have their emails added to the suppression list.

                    Suppression lists overview

                    Suppression lists can be viewed and managed in Studio in your account settings in the Email section under Suppression lists. 
                    There are three different types of suppression lists Unsubscribes, Bounces, and Spammed. If users have an email that’s on any one of these lists, emails won’t be sent to that email address.

                    Unsubscribed 

                    Emails can be manually added to this list individually or in bulk. Users are also added to this list automatically if they click an unsubscribe link in any of the emails you send through Appcues.  The unsubscribe content block can be added directly to an email by dragging the content block to your email.

                    Bounced

                    Emails are automatically added to this list if emails from Appcues are undeliverable to the email address provided.

                    Spammed

                    Emails are automatically added to this list if an email sent from Appcues is reported as spam.

                    Adding emails to the suppression lists

                    Individual emails can be added to the Unsubscribe list by selecting the Add button. This will provide an option where a comma-separated list of emails can be added.

                    Bulk emails can be added to the Unsubscribe list by selecting the Upload CSV option. A single-column CSV can be uploaded with the list of emails that should be added to the Unsubscribe list.

                    Removing emails from the suppression lists

                    If an email was added to a list in error it can be removed by navigating to the list with the email, selecting the vertical ellipses to the right of the email, and selecting the Remove option. 
                     

                    email suppression unsubscribe emails email

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