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Create and style your NPS

Learn how to configure NPS surveys to measure customer sentiment, satisfaction, and loyalty.

Updated at June 17th, 2025

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                    Table of Contents

                    How create an NPS Survey Choose Your NPS Color Theme Edit Your NPS Questions Change labels Other Styling Questions

                    Appcues for NPS is the easiest way to measure customer happiness - and it's built right into Appcues. It surveys a sample of your whole user base on an ongoing basis, which means you set it up once and then get new responses every day.

                    How create an NPS Survey

                    1. Start At Your NPS Dashboard
                    Visit your NPS dashboard at https://studio.appcues.com/nps.

                    2. Start Editing Your Survey
                    Click on the purple "Edit Survey" button in the top right-hand corner of the dashboard. This will bring you to a series of screens that will allow you to customize the look and feel of your survey.

                    Choose Your NPS Color Theme

                    The first screen allows you to choose your NPS color theme. You can select a primary color; we recommend choosing a color to aligns with your website's theme and brand.

                    You can also choose whether you want a Dark or Light theme. If your website has a light background, we recommend selecting the "Dark Theme" option. If your website has a dark background, you should select the "Light Theme" option.

                    One thing to keep in mind is that throughout the process of editing your survey, you can see a preview at the bottom of the screen.

                    Zight Recording 2025-05-28 at 12.39.04 PM

                    Edit Your NPS Questions

                    If you'd like to customize the question that is asked, you can continue to the second screen called "Content". We only recommend making minor changes such as changing "this product" to your company brand name.

                    Change labels

                    We can help you change the language of your NPS survey. If you would like to change the language of your NPS survey to something other than what is currently presented, reach out to us at support@appcues.com. Please note that we don't currently support multi-language NPS surveys, so only one language will be displayed.

                    Other Styling Questions

                    You cannot currently make other styling or content changes such as adjusting the size of the survey or the text of the buttons.

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