Amplitude (Two-Way Integration)

Amplitude and Appcues have partnered to create a bi-directional flow of information enabling customers to maximize the value of both solutions. Completing the two-way integration requires setup in both Appcues and Amplitude. 

Appcues to Amplitude:

Why integrate Amplitude with Appcues?

Integrating Amplitude with Appcues will help you measure the impact of your flows. Get insight into how churned users interact with flows and experiment with guiding users to their activation or "Aha" moments with flows. Create funnels in Amplitude to test and adjust your flows for the best impact.

For onboarding specifically, you can also reference our guide here

What you'll need
  • An Amplitude account and Appcues account, both fully installed on your app across the same pages and domains. Once Amplitude and Appcues are integrated, you can view Appcues interactions under User Activity > Event Stream. Appcues events appear on a general level, such as Flow Completed, Flow Started, Step Skipped, etc, and you can view further details like event properties by expanding individual events.
    To get the most out of this integration, you'll also want to be tracking events from your own application in Amplitude. These events might look like User signed up, created project, invited user, sent email, etc. -- it all depends on what your platform is and what your users can and should accomplish within it. Track events with Amplitude
  • Creating a funnel

    To measure the impact your Appcues flow has on your users' behavior, define the Appcues event first in your funnel and follow it with the corresponding behavior.  
    In Amplitude, hit Create Chart. For a funnel report, select Funnel Analysis.
    In our example, we want to encourage users to add a task in our demo app. We created a flow that shows them how to do so (  'Add tasks' tour) and now want to know how many users who viewed the flow added a task to their account. Because we're looking at the impact of the flow on the behavior of actually creating hotspots, we'll use that flow event first. Next, we select the event of Created TaskCreated Task is a non-Appcues event we are capturing on our demo platform. 
    View your results below.

  • Need more help? Check out this detailed post: How to Build a User Onboarding Funnel with Amplitude

Your Amplitude account will receive events triggered by Appcues flows and checklists, Click to Track events will be included with Events Broadcaster.

What data is sent from Appcues to Amplitude?

The following events are sent from Appcues to Amplitude when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, and custom events.

flow_started form_submitted checklist_skipped
flow_completed form_field_submitted checklist_dismissed
flow_skipped nps_feedback checklist_item_started
flow_aborted nps_score checklist_item_completed
step_started nps_clicked_update_nps_score appcues_custom
step_completed nps_ask_me_later_selected_at v2:experience_started
step_skipped nps_survey_started v2:step_seen
step_interacted checklist_shown v2:icon_seen
step_aborted checklist_completed

v2:step_interaction

Amplitude to Appcues:

For more information on Amplitude's integration to send data to Appcues, check out Amplitude's documentation

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