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Appcues Installation Overview

Everything you need to plan and complete your Appcues installation on web or mobile.

Updated at March 24th, 2026

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                    Table of Contents

                    Before you start What gets installed Install on web Install on mobile Verify your installation Related

                    Installing Appcues connects your product to your Appcues account so you can show experiences to your users and measure their engagement. A developer with access to your codebase can complete a standard installation in about an hour.

                    Before you start

                    We recommend completing an installation plan before writing any code. This helps you and your developer align on which user properties, group properties, and events to send to Appcues.

                    You should also review the requirements and supported technologies to confirm Appcues is compatible with your stack.

                    What gets installed

                    Every Appcues installation has three parts:

                    • Add the Appcues SDK — A script added to your product that connects to your Appcues account and loads the experiences you build.
                    • Identify users and groups — Tell Appcues who the current user is and what account they belong to. This powers targeting and segmentation.
                    • Track events — Send user actions to Appcues so you can trigger experiences based on behavior and measure engagement. Your installation is incomplete without event tracking.

                    Install on web

                    Choose your installation method:

                    • Install the Appcues SDK — Direct installation via script snippet or NPM
                    • Install with Segment
                    • Install with Google Tag Manager

                    After adding the SDK, follow these guides to complete your installation:

                    • Identify users and groups
                    • Track events in your web app

                    Third-party CDPs that support Appcues: Rudderstack | Freshpaint

                    Install on mobile

                    • Register your mobile app in Studio
                    • Install the Mobile SDK

                    Verify your installation

                    Once installed, use the Appcues Debugger to confirm the SDK is connected, users are identified, and events are tracking. If something isn't working, check the troubleshooting guide.

                    Related

                    • Choose which events and properties to send
                    • Supported technologies and frameworks
                    • Appcues US and EU hosting environments
                    • FAQ for developers
                       
                    installation guide appcues setup overview installation main components installation

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                    Related Articles

                    • Installing with Google Tag Manager (Developer)
                    • Flow Events Reference (Developer)
                    • Supported Technologies and Frameworks
                    • Using Appcues with RequireJS (Developer)
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