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Amplitude Integration

Amplitude and Appcues have partnered to create a bi-directional flow of information enabling customers to maximize the value of both solutions

Updated at October 10th, 2024

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                    Table of Contents

                    Appcues to Amplitude Mobile Appcues to Amplitude Web Setting up the integration What you'll need What data is sent from Appcues to Amplitude? Amplitude to Appcues

                    Completing the two-way integration requires setup in both Appcues and Amplitude.

                    Appcues to Amplitude Mobile

                    To send data from Appcues mobile to Amplitude see the guide for your application in the Mobile Integrations doc.

                    Appcues to Amplitude Web

                    Why integrate Amplitude with Appcues?

                    Integrating Amplitude with Appcues will help you measure the impact of your flows. Get insight into how churned users interact with flows and experiment with guiding users to their activation or "Aha" moments with flows. Create funnels in Amplitude to test and adjust your flows for the best impact.

                    For onboarding specifically, you can also reference our guide here

                    Amplitude must be fully installed on your site and domains first for this integration to work

                    To do this, we recommend following the steps in Amplitude's SDK Quickstart Guide, using the “Script loader” section to paste the HTML script into the head of your application.

                    Amplitude will need to be installed client-side on the same pages where Appcues is installed in order for the integration to work properly. You may also want to make sure that this is loaded and available before the Appcues script loads.

                    However, installing with NPM (Installation Option 1) should work, as well, as long as window.amplitude  is made available as a global variable.

                     

                    Setting up the integration

                    What you'll need

                    • An Amplitude account and Appcues account, both fully installed on your app across the same pages and domains. Once Amplitude and Appcues are integrated, you can view Appcues interactions under User Activity > Event Stream. Appcues events appear on a general level, such as Flow Completed, Flow Started, Step Skipped, etc, and you can view further details like event properties by expanding individual events.

                      To get the most out of this integration, you'll also want to be tracking events from your own application in Amplitude. These events might look like User signed up, created project, invited user, sent email, etc. -- it all depends on what your platform is and what your users can and should accomplish within it. Track events with Amplitude
                    • Creating a funnel
                      To measure the impact your Appcues flow has on your users' behavior, define the Appcues event first in your funnel and follow it with the corresponding behavior.
                      In Amplitude, hit Create Chart. For a funnel report, select Funnel Analysis.
                      In our example, we want to encourage users to add a task in our demo app. We created a flow that shows them how to do so ( 'Add tasks' tour) and now want to know how many users who viewed the flow added a task to their account. Because we're looking at the impact of the flow on the behavior of actually creating hotspots, we'll use that flow event first. Next, we select the event of Created Task. Created Task is a non-Appcues event we are capturing on our demo platform.

                      View your results below.
                    • Need more help? Check out this detailed post: How to Build a User Onboarding Funnel with Amplitude

                    Your Amplitude account will receive events triggered by Appcues flows and checklists, Click to Track events will be included with Events Broadcaster.

                    What data is sent from Appcues to Amplitude?

                    The following events are sent from Appcues to Amplitude when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, banner events, and custom events.

                    flow_started form_submitted checklist_skipped
                    flow_completed form_field_submitted checklist_dismissed
                    flow_skipped nps_feedback checklist_item_started
                    flow_aborted nps_score checklist_item_completed
                    step_started nps_clicked_update_nps_score appcues_custom (CTT Events)
                    step_completed nps_ask_me_later_selected_at v2:experience_started
                    step_skipped nps_survey_started v2:step_seen
                    step_interacted checklist_shown v2:icon_seen
                    step_aborted checklist_completed v2:step_interaction
                    Builder track event   v2:experience_dismissed

                    Amplitude to Appcues

                    For more information on Amplitude's integration to send data to Appcues, check out Amplitude's documentation.

                    integration amplitude

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