US English (US)
ES Spanish

Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form below and we will reply as soon as possible.

  • Appcues Certifications & Training
  • Integration Hub
  • Contact Us
English (US)
US English (US)
ES Spanish
  • Docs home
  • Integrations
  • Integration Documents

Segment Integration

Learn about our two-way integration between Appcues and Segment.

Updated at October 18th, 2024

Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form with the details about the help content you'd like to see.

  • Home

  • Installation & Developers

    • Web Experiences

      • Mobile Experiences

        • Workflows

          • Analytics & Data

            • Account Management

              • Best Practices

                • Integrations

                  Table of Contents

                  How to use this integration

                  Please note that installing through Segment and integrating with Segment are two separate actions. To install and integrate with Segment start with your installation, then enable this integration.

                  If you use Segment throughout your platform, we highly recommend installing Appcues via your Segment integration. Installing through Segment will sync your Segment information (including user properties and events you collect from your own platform) to Appcues and allow you to publish Appcues experiences to your platform. Click here to learn how to install Appcues via Segment.

                  After installing through Segment, you'll want to complete this integration for a two-way effect where Appcues sends data and events back into Segment.

                  While this is a bi-directional integration, both directions of this integration work independently. If you'd only like to send data Segment >> Appcues, installing Appcues via Segment or setting up the server-side integration (by providing the Appcues Destination in Segment with your Appcues Account ID and API Key) will achieve this. If you'd only like to send data Appcues >> Segment, activating the Segment integration card on your Appcues integrations page will begin sending data on any pages in your application where Appcues and Segment are both installed.

                   

                  Why integrate with Segment?

                  Segment is a powerful tool that collects your user data and pushes it into other specialized tools so your team and company can make the most of the information you all share. Integrating Appcues with Segment adds your Appcues data (which users have/haven't seen, completed, and interacted with your flows) into the mix. This integration can also send Appcues data into other tools you've integrated with, like Mixpanel, Heap, and Google Analytics.

                  Appcues events will automatically be synced to your Segment account, then sent off to your other Segment integrations. The best place to see this information is in the Segment Debugger or in your Schema, the latter of which looks something like this:

                  Use Case Examples:

                  • Increase Feature Adoption with LaunchDarkly + Segment
                  • Continue Onboarding for Returning Trialers with Segment + Drift
                  • Trigger Messaging Based on Predicted Conversions with Clearbrain + Segment
                  • Drive Trial Conversion using Madkudu + Segment

                  What data is sent from Appcues to Segment?

                  The following events are sent from Appcues to Segment when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, and custom events.

                  flow_started form_submitted checklist_skipped
                  flow_completed form_field_submitted checklist_dismissed
                  flow_skipped nps_feedback checklist_item_started
                  flow_aborted nps_score checklist_item_completed
                  step_started nps_clicked_update_nps_score appcues_custom (CTT Events)
                  step_completed nps_ask_me_later_selected_at v2:experience_started
                  step_skipped nps_survey_started v2:step_seen
                  step_interacted checklist_shown v2:icon_seen
                  step_aborted checklist_completed v2:step_interaction
                  Builder track event    

                  What you'll need

                  • A Segment account and Appcues account, both fully installed on your app across the same pages and domains
                  • For the Segment browser integration, you must have installed the Segment Javascript SDK

                  How to use this integration

                  First, install Appcues via Segment here. Clicking Install will redirect you to Segment where you can choose what data you would like to send into Appcues. This is the information you'll use to target flows to your users.

                  To send Appcues data back to Segment, go to your Appcues Integrations page, hover over the Segment integration, and select Activate. The Appcues >> Segment direction of the integration can also be activated independently. If you only want to send Appcues event data to Segment and are not concerned with making Appcues a Segment destination, activating the Segment integration card in the Appcues Studio is enough to do this. However, for this direction to work, Segment and Appcues both still need to be installed in your application.

                  To send Appcues data into other tools that (1) receive Appcues data and (2) that you use with Segment ( see a list here), enable these integrations directly in Segment.

                  Deleting the Segment integration

                  To disable your Segment integration, return to the account integrations page. Hover over the Segment integration and select Deactivate.

                  Then in Segment, visit your Settings for Appcues and Delete this source. You can also remove the API keys.

                  NOTE: The client side of Segment does engage directly with Appcues. Turning on the installation through Segment tells Segment to load the Appcues library. If you were to look, for instance, at network calls after Appcues has been installed, you'll see both XHR calls to Segment and WebSocket messages sent directly to Appcues. That means you'll also be able to call any methods from the Appcues SDK from the console.

                   
                  integration segment integration segment two way

                  Was this article helpful?

                  Yes
                  No
                  Give feedback about this article

                  Related Articles

                  • Use Appcues and Zapier
                  • Translate Appcues Flows in Microsoft Excel
                  • Collect feedback with Google Sheets + Zapier
                  • Increase your trial conversion rate with Slack + Zapier
                  Appcues logo

                  Product

                  Why Appcues How it works Integrations Security Pricing What's new

                  Use cases

                  Appcues Integration Hub User Onboarding Software Feature Adoption Software NPS & Surveys Announcements Insights Mobile Adoption

                  Company

                  About
                  Careers

                  Support

                  Developer Docs Contact

                  Resources

                  The Appcues Blog Product Adoption Academy GoodUX Case studies Webinar Series Made with Appcues Appcues University

                  Follow us

                  Facebook icon Twitter icon grey Linkedin icon Instagram icon
                  © 2022 Appcues. All rights reserved.
                  Security Terms of Service Privacy Policy

                  Knowledge Base Software powered by Helpjuice

                  Expand