US English (US)
ES Spanish

Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form below and we will reply as soon as possible.

  • Appcues Certifications & Training
  • Integration Hub
  • Contact Us
English (US)
US English (US)
ES Spanish
  • Docs home
  • Integrations
  • Use Cases

Continue onboarding for returning trialers with Segment + Drift

Learn how to continue onboarding outside of the product with Segment and Drift.

Updated at June 18th, 2024

Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form with the details about the help content you'd like to see.

  • Home

  • Installation & Developers

    • Web Experiences

      • Mobile Experiences

        • Workflows

          • Analytics & Data

            • Account Management

              • Best Practices

                • Integrations

                  Table of Contents

                  Appcues + Segment + Drift Ecosystem intro: But what if... What metric will this impact? How does this work?

                  Appcues + Segment + Drift

                  Ecosystem intro:

                  Do you remember the last time you bought software? What did the process feel like?

                  Chances are, it went one of two ways. Either you landed on the site, filled out a form, waited for a call from an SDR, got “qualified” and then finally you were allowed to see a demo, or all of that happened in about 5 minutes, over chat, and you got your questions answered instantly.

                  If you chose answer number two, there’s a good chance that company was using Drift.

                  But what if...

                  Beyond qualifying leads, you could use Drift to identify returning trialers, and present them with a prescriptive experience guiding them to the next step in the product?

                  What metric will this impact?

                  By continuing onboarding outside of the product, you’ll be boosting free trial conversion, time to value, and marketing site conversion.

                  How does this work?

                  First, make sure your Segment data is flowing to both Appcues and Drift.

                  Next, use the events you’re measuring in your Appcues onboarding process to create branching logic in a Drift playbook made specifically for returning visitors.

                  Create one branch for each of the key phases of your product onboarding.

                  Finally, add permalinks from your Appcues flows to your Drift branches to ensure users get the right next experience.

                  onboarding free trial conversion drift segment

                  Was this article helpful?

                  Yes
                  No
                  Give feedback about this article

                  Related Articles

                  • Locate Appcues Zap runs in Zapier
                  • Collect survey data in-app with Typeform + Zapier
                  • Translate Appcues Flows in Microsoft Excel
                  • Personalize onboarding for Facebook generated leads with Zapier
                  Appcues logo

                  Product

                  Why Appcues How it works Integrations Security Pricing What's new

                  Use cases

                  Appcues Integration Hub User Onboarding Software Feature Adoption Software NPS & Surveys Announcements Insights Mobile Adoption

                  Company

                  About
                  Careers

                  Support

                  Developer Docs Contact

                  Resources

                  The Appcues Blog Product Adoption Academy GoodUX Case studies Webinar Series Made with Appcues Appcues University

                  Follow us

                  Facebook icon Twitter icon grey Linkedin icon Instagram icon
                  © 2022 Appcues. All rights reserved.
                  Security Terms of Service Privacy Policy

                  Knowledge Base Software powered by Helpjuice

                  Expand