In the Appcues App, describe an experience in plain language and Appcues AI builds a draft for you — then refine it in conversation or in the builder, and publish when it’s ready.

The Appcues App is in beta and rolling out gradually. If you don’t see it yet at app.appcues.com, it hasn’t been enabled for your account. See Introducing the Appcues App for more.

Depending on what you ask for, Appcues AI either builds the experience directly or opens the builder for you to finish it. What it can build end-to-end is expanding over time.

Prerequisites

• An editor role, to create and edit experiences.
• A publisher or admin role to publish (see Publish the experience).
• The URL of the page in your product where the experience will appear, if Appcues AI asks for it.

Steps

1. Open Appcues AI. Start from the prompt on the Home page, or open the chat panel from any page — it works the same in both.
2. Describe what you want to build. Type a request in plain language — for example, “Welcome new users with a three-step tour” or “Announce our new pricing to existing customers.” Reference an existing campaign, segment, or experience by typing @ to give Appcues AI context. See Write prompts for Appcues AI for how to phrase the request, attach a mockup, or point at a URL.
3. Answer any follow-up questions. Appcues AI may ask about the goal, audience, or content before it builds, and may ask for the page URL where the experience should appear.
4. Watch it build. You’ll see status updates such as “Creating experience ‘<name>’…” as it works. Appcues AI creates the experience as a draft.
5. Open and review the draft. Find the new experience in the Experiences section (filter by Draft status if needed) and open it. Depending on the experience, it opens either in the builder inside the Appcues App or in the Appcues Chrome extension builder.
6. Refine it. Keep chatting with Appcues AI to change it — “add a second step,” “rewrite the heading,” “move it to the bottom-right” — or edit directly in the builder. For some experiences you can go back and forth between the two; others you finish in the builder.
7. Add it to a campaign (optional). Ask Appcues AI to add the experience to a tactic in a campaign — for example, “Add this to the Onboarding tactic in my Trial Activation campaign.” Once it’s in a tactic, the experience gets a brief of its own — a Purpose and a Fit in tactic on its Settings tab. See Write briefs and set objectives.

Start from something you already have

You don’t have to describe an experience from scratch. If you already have a design, a page, or an existing flow, give Appcues AI that instead.

• From a mockup or screenshot — upload an image of the design you want and ask Appcues AI to build it. It reads the layout, copy, and styling from the image. This is also how you get a Figma design in, because Appcues AI can’t open a Figma file link. See Write prompts for Appcues AI.
• From a page on your site — paste the address of a publicly reachable page and ask Appcues AI to model the content on it: “Add a second step and model it after the content above the fold on example.com/new-feature.”
• From an existing flow — ask Appcues AI to convert a legacy flow: “Take the flow <name> and convert it into a Flows 2.0 experience.” It gives you a starting point rather than a faithful copy. Expect to fix styling and layout in the builder, and check every step.

In each case Appcues AI gives you a first draft to finish in the builder.

Publish the experience

Ask Appcues AI to publish when the draft is ready — for example, “Publish this experience.”

Before publishing, Appcues AI shows the experience’s targeting — its domain, page, audience, and frequency — and asks you to confirm. Nothing goes live until you explicitly approve. Publishing requires a publisher or admin role.

Confirm it worked

• The experience appears in the Experiences section with a Live status after you publish.
• Until then it stays a Draft and won’t show to your users.

If it doesn’t work

• Appcues AI can’t build the experience you asked for — it’ll tell you, and you can create it in the builder directly. Once an experience exists, you can ask Appcues AI to edit it — rename it, change its targeting, or adjust its content.
• It asks for a page URL — some experiences need the URL of the page where they’ll appear.
• You can’t publish — publishing needs a publisher or admin role; ask an admin if your account doesn’t allow it.
• An experience isn’t pointing at the right element — open it in the builder to set its target.
• The images in the draft aren’t yours — Appcues AI generates images rather than pulling them from your image gallery or from a page it read. Replace them in the builder.
• The styling doesn’t match your theme — ask Appcues AI to look at your brand site and adjust the styling. No agent creates themes yet, so to reuse that styling elsewhere, create the theme yourself and save the imported styles as variants on it.