The Appcues App helps you drive outcomes. You set the outcome you're after. Campaigns structure the work, Appcues AI helps build it, dashboards measure it, and recommendations keep it on track, all from a single interface at app.appcues.com.

The Appcues App is the new home for Appcues. Building, targeting, and measuring experiences are all being rebuilt here, and Studio will eventually be retired once that work is done. For now, the two run side by side: nothing has moved or been removed from Studio, your existing experiences, segments, and settings are all still there and working, and the Appcues App reads from the same data. 

The Appcues App is in beta and rolling out gradually. It's being enabled for accounts in stages, so you may not see it yet. If app.appcues.com doesn't show the Appcues App for your account, it hasn't been turned on yet. It's on the way, and Studio remains fully available in the meantime. Want it sooner? Reach out to support@appcues.com.

What's different

The Appcues App is built around four ideas that help you drive outcomes instead of managing experiences one at a time.

Campaigns start with an outcome

Everything in the Appcues App starts with an outcome. Each campaign is grounded in a single objective, the measurable result you're driving toward, and every experience inside it works toward that objective.

A campaign contains tactics, and each tactic contains one or more experiences. A "Trial Activation" campaign, for example, might include a tactic for onboarding, another for reminders, and another for follow-up, all pointed at the same objective. A tactic can also carry its own objective, so you can see how much one approach is contributing. See Write briefs and set objectives.

Campaigns move the planning question from which experience to build to which outcome to drive.

You can browse all your campaigns from the Campaigns page in the left sidebar. Filter by tags or status, and click into any campaign to see its tactics, settings, and brief. For the full structure, see Campaigns overview. To build one, see Create a campaign.

Appcues AI builds what you describe

Instead of clicking through menus to configure an experience, describe what you want in plain language and Appcues AI builds it for you. It reads the briefs you write and the context rules your admin sets, so what it builds is grounded in your product rather than generic advice.

The prompt editor at the center of the Home page supports:

• Natural language prompts — describe what you want to build, analyze, or improve. For example: "Build a campaign that increases adoption of X new feature" or "Increase adoption of our new reporting feature among trial users"
• @-mentions — type @ to reference specific items, such as campaigns, experiences, and segments, and pull them into context
• File attachments — drag and drop files, or click + to upload a brief, spec, or screenshot

Appcues AI can create campaigns, manage tactic content, generate experiences, and answer questions about your campaigns and analytics. Depending on what you're creating, it either builds what you ask for directly or opens the builder for you to finish. For how to write a prompt, use @-mentions, and attach files, see Write prompts for Appcues AI.

Your conversation history is saved in the left sidebar, grouped by date, and you can rename or delete past conversations. Appcues AI also remembers context across conversations, so you can pick up where you left off.

Appcues AI is also a chat panel you can open from any page in the Appcues App, so you can ask for help in the context of whatever you're working on.

Dashboards keep you close to the outcome

The Dashboards page is where you build custom views of your product analytics. Add cards for the metrics, funnels, and retention cohorts tied to your campaign's objective, filter by date range, audience, or platform, and see whether it's working.

You can build a dashboard yourself, or ask Appcues AI to build one for you. See Analytics Dashboards overview.

Recommendations surface what needs attention

The Recommendations page shows insights from Appcues AI about your campaigns: issues to fix and opportunities to act on that you might not have noticed on your own.

Each recommendation is categorized by type (Issues or Opportunities) and priority (High, Medium, Low), and has a status (Unread, Read, Dismissed) so you can filter to what matters most. The Recommendations page shows what needs attention without you opening every experience.

Recommendations are generated automatically. Appcues periodically analyzes your campaigns and adds new ones on its own, so you don't need to request them. An admin can turn them off in Settings > Appcues AI. Some recommendations also include actions Appcues AI can carry out for you, with your approval. See Review and act on recommendations.

Navigation

The left sidebar contains five sections:

Settings is reached from the account menu at the bottom of the sidebar (click your account, then Settings). It has pages for Profile, Team, Notifications, Appcues AI, and Key Moments.

Your existing experiences

All your existing Appcues experiences appear in the Experiences section of the Appcues App, regardless of type. Nothing was migrated or moved. The Appcues App reads from the same data as Studio.

You can continue editing and managing experiences in Studio as you always have. The Appcues App is a new place to view and organize them, and increasingly to build them. The table below shows what's already moved.

For how existing experiences relate to campaigns, see Campaigns overview. To find, filter, and manage them, see Find and manage experiences in the Appcues App.

The Appcues App and Studio

The Appcues App and Studio run side by side while the Appcues App catches up to everything Studio does today. Here's what's already here, and what still opens in Studio for now:

You can switch between the two at any time, and your work is visible in both places. To go from Studio to the Appcues App, click The new Appcues in the Studio navigation menu.

Common questions

Do I have to use the Appcues App?

No. Studio continues to work exactly as it does today. The Appcues App is an additional interface, so adopt it at your own pace. When you're ready, it's where you'll find AI-assisted building, campaigns organized around a measurable objective, and proactive recommendations. These capabilities live only in the Appcues App.

Will my existing experiences break?

No. The Appcues App reads your existing data. Nothing is migrated, duplicated, or changed. Experiences you've built in Studio continue to run as-is, and you can use them in campaigns and tactics in the Appcues App.

Can I build and edit experiences in the Appcues App?

Yes, for a growing set of experience types, listed in the table above. Appcues AI can also create experiences for you directly, or open the builder for you to finish, depending on the type. Over time, building every experience type will move into the Appcues App.

Is Appcues AI always on?

You can control AI features from Settings > Appcues AI. An admin can use the Allow automatic AI-generated insights and actions setting to turn automatic insights and recommendations on or off for the account. See Configure Appcues AI.