Integrations Overview

Using Appcues' third-party integrations, you can send Appcues data to services like Google Analytics, Mixpanel, and HubSpot.

There are two types of integrations:

  • One-way integration: Appcues sends data to the third-party, but does not receive data.
  • Two-way integration: Appcues sends and receives data from the third-party.

Most Appcues integrations are one-way, but please view the specific integration to determine whether it is a one-way or two-way integration.

What data is sent?

Activated integrations receive information about who interacts with your Appcues flows and what they did. Here are some common business questions you'll be able to answer with a third-party analytics tool like Mixpanel if you have the Appcues integration turned on:

  1. How many people have seen my Appcues onboarding flow in the past 7 days?
  2. I have 5 hotspots on my dashboard; how many have customers engaged with?
  3. Of the trial users who saw my Appcues modal, how many ended up becoming customers?

In most cases, Appcues sends data in the form of an event. You can read more about the type of events we send in our Analytics Events doc. The way those events are represented by third-party vendors differ, so please see the individual docs for the integration you're most curious about.

How do I activate an integration?

All integrations can be activated from your account integrations page. In most cases, the integration requires only one click in order to be activated, and Appcues magically connects to the correct third-party account. Other integrations, like HubSpot, may require small bits of information, like an account ID or API key, in addition to a short authentication process.

How do I know it's working?

Most third-party services do have a bit of a delay before data trickles into those systems. To properly test the integration after its activated, use an Appcues permalink to view a flow you've published and simply start interacting with it. Once you've clicked through it, check on your third-party tool to see if data is flowing in as you expected.

Who do we have integrations with?

Check out a full list of integrations and their use cases here.

Want to see your Appcues data in your other tools? Let us know which ones you want by emailing