Integrations Overview

Using Appcues' third-party integrations, you can send Appcues data to services like Google Analytics, Mixpanel, and HubSpot.

There are two types of integrations:

  • One-way integration: Appcues sends data to the third-party, but does not receive data.
  • Two-way integration: Appcues sends and receives data from the third-party.

Most Appcues integrations are one-way, but please view the specific integration to determine whether it is a one-way or two-way integration.

What data is sent?

Activated integrations receive information about who interacts with your Appcues flows and what they did. Here are some common business questions you'll be able to answer with a third-party analytics tool like Mixpanel if you have the Appcues integration turned on:

  1. How many people have seen my Appcues onboarding flow in the past 7 days?
  2. I have 5 hotspots on my dashboard; how many have customers engaged with?
  3. Of the trial users who saw my Appcues modal, how many ended up becoming customers?

In most cases, Appcues sends data in the form of an event. You can read more about the type of events we send in our Analytics Events doc. The way those events are represented by third-party vendors differ, so please see the individual docs for the integration you're most curious about.

How do I activate an integration?

All integrations can be activated from your account integrations page. In most cases, the integration requires only one click in order to be activated.

All integrations except for HubSpot and Zapier are client-side integrations, which means they talk to the third-party through the user's browser in order to send information about Appcues activity. You'll need to have the third-party's javascript installed in your app for this to work.

Fun fact: what's happening behind the scenes, and how is it only one click? Well, if you have the third-party javascript on your app, Appcues just needs to know that, and then route events to it in the browser, just like your app would for your standard analytics or user data. All that's happening when you activate the integration is flipping a switch that tells Appcues to look for that provider on the same page and tell it what's happening with your Appcues flows.

Other integrations, like HubSpot or Zapier, work by directly communicating behind the scenes, or server-side—and may require some information, like an account ID or API key, in addition to a short authentication process.

How do the integrations work?

Our integrations work by our SDK connecting to your integration via the window.[Integration] method. This means that your integration installation on your website, needs to be globally accessible (you may need to ask your devs about this).

Generally, this isn’t a problem because the installations typically live in the same place, making it accessible by the Appcues SDK, however, sometimes they live in separate places where Appcues cannot access the integration installation within your web app.

While you may not be able to use the simple “On switch” integration in this case, you can create a custom integration via the Appcues.on method (here) built within the same location as your integration!

How do I know it's working?

Most third-party services do have a bit of a delay before data trickles into those systems. To properly test the integration after its activated, use an Appcues permalink to view a flow you've published and simply start interacting with it. Once you've clicked through it, check on your third-party tool to see if data is flowing in as you expected.

Who do we have integrations with?

Check out a full list of integrations and their use cases here.

Let us know which other tools you'd like to connect with Appcues by filling out this quick form.