Flow Analytics Overview

Congratulations! You've installed Appcues, customized your theme, designed your flow, and published it on your site! 

Once your flows have been published long enough to get some real exposure to users, you're going to want to see how they're performing and make changes as necessary. As soon as you publish a flow, Appcues starts analyzing how it's doing on your site. 

When you visit the Flows tab in your Appcues dashboard, you'll see a list of your content. 

When clicking on the three dots on the top right corner of each flow, you have options like edit, view analytics, settings, clone, and archive. We'll be dealing with the analytics section today. You can select it by clicking the flow card, or the analytics graph icon on the relevant flow in the menu in the upper right hand of the flow card. 

Once you land on the analytics page..

You'll notice the flow title and created on date at the top of the page. You'll also be able to see when the report was last updated, which tells you how recent the stats you see on this page are.  

The numbers you see here default to display all-time numbers, meaning that if you've unpublished and republished your flow more than once, these are cumulative numbers since the original published date.

If you'd prefer to see numbers relative to the date your flow was last published, you can do so by toggling your view from  All-time (since first published) to Since last published on {date}.

Note: Stats will not display for flows that have never been published or ones that have not yet been seen

The analytics page is comprised of a few sections:
  1. The activity section
  2. The goal attached to a flow
  3. The step-by-step analytics section

The Activity Section

The Activity section contains high-level data about how many users have not only seen but completed a flow. 

Unique Users Seen

This is the number of unique users who have viewed your flow since the date you first published your flow. If you've unpublished and republished your flow more than once, this is the cumulative number of unique viewers. 

Completion Rate

Flows are shown as completed when all of their step groups are fully completed. The action needed for step group completion will differ across pattern types so we've listed the rules for completion below for you!

Modals and Slideouts

Modals and slideouts will behave the same in this regard. They are considered complete when the final "screen" or step of the modal or slideout group is dismissed by clicking the bottom-right "Ok, got it" button. Modals and slideouts can also be completed through a custom button using any of the following actions:

  • "Go to URL" with the "Mark flow in progress as complete" checkbox selected
  • "Go to Next Step" when on the last step of the group
  • "Skip to Next Group" (completes flow when this is the last step group of the flow)
  • "Trigger Appcues Flow"
  • A custom HTML button using the "next" action on the final step of the group
  • A custom HTML button using the "end" or "end-flow" action
  • Image link configured to trigger an Appcues flow

Tooltips are considered complete when the last tooltip of the group is closed via the bottom-right "Ok, got it" button (not the "Skip" link or "X" button). They can also be completed with a custom button using any of the following actions:

  • A custom HTML button using the "next" action on the final tooltip of the group
  • Image link configured to trigger an Appcues flow

Hotspots are considered complete when the last remaining hotspot of the group is clicked on to be expanded. It does not need to dismissed or collapsed for the group to be considered completed, as long as the last hotspot has been expanded.

The Goal Attached To a Flow

Out of the group of users who have seen the flow, Appcues measures how many went on to complete the specific goal you set. This section measures the overall effectiveness of a flow, in terms of completion rate. 

You'll also notice a version selector at the top right-hand corner of this section. This is where you select the iteration of the flow you would like to measure (marked each time changes are pushed to a flow). You can also select "all time." This feature is useful for finding out whether recent changes to a flow were effective in driving improved performance. Goals measure how many users saw (but not necessarily completed) a flow, and then went on to take the intended action in the app. You can select a goal via the dropdown pictured above.

To change the goal attached to a flow, simply click "unset goal," and select a new one from the dropdown. 

 Learn more about goals here!

The Step by Step analytics section

The step by step analytics section shows you where in your flow users are dropping off. This way, you can go into the flow and change or remove the parts of your flow that aren't performing!

By clicking the arrow on the far right of each step, you can see the individual components of that group (individual tooltips, modals, slideouts, or hotspots).

In this section, you can also download the CSV data behind each step, by clicking the download button just to the right of the progress bar. 

There are several ways to view Appcues data..

We highly recommend integrating Appcues with your third-party tools analytics tools to evaluate Appcues KPIs with your own platform usage data.  You can view a list of tools we integrate with here.