Pin Analytics
Learn more about the analytics data of your Pins to get user engagement insights.
Table of Contents
Pin Analytics Page
In your Pin's analytics page, you can see your key Pin events over time, by date, in your local time zone. This will give you better insights into the performance, engagement and success of your Pins so that you can drive further success into your product with Appcues.
Here, you have the ability to export your CSVs. Additionally, you'll see a thumbnail rendering of your Pins as well as the ability to change the time frame in which you're viewing the page. This allows you to view your data for a specific time frame, and applies to everything on the page.
You can also apply a segment to see how the data changes and see the publish history of your Pin.
The Chart
The Chart gives you the ability to see how your Pins perform over time to help you determine your Pin's performance. You can hover over particular data points to see all the stats related to the viewing or clicks of your Pin. It's important to note this data is charted by daily unique users.
In addition, our chart also marks different versions of the Pin. A version is defined when a change in the Pin is made, published live, and then seen by a user.
Individual Pin Stats
When viewing the Pin's analytics page, you will be able to see the total number of Opens on Icons w/ Tooltip and Clicks on Button Pins. There will also be reporting on the number of unique users that have opened/clicked the Pin, as well as the total issue count per Pin (keep in mind, since Pins are persistent, the issue count is something that can only increase). Under the impressions column, you can see the number of individual times a pin was seen.
Button Pins show the data based on clicks (ie clicking the button to trigger the associated content).
Icons with Tooltip show data based on opens (ie expanding the tooltip to see the content).
Issues Reporting
The Issues Report section will let you know of the most recent issues your users may have experienced. The table details the issues, the reason for the issue, the selector, and when the issue was last seen so you can fix if there are any recurring errors. From here, you can click to go to the Chrome extension builder to edit and fix any Pins. While the chart will show the 25 most recent events, you can find a full list of errors in the full CSV.
This might happen because:
- Certain users have access to an element in your app, while others do not;
- There was an update to your app, and the selector changed;
- The user navigated away and the Pin is still trying to show;
- The selector is dynamically generated.
For additional details about this section check out our Issues Reporting article.
Recent Users
The Users section displays the most recent users who saw the Pin, along with the date and time they viewed it. All of these users are clickable. When clicked, it will pull up their full user profile with all their attributes.
Events Explorer
Additionally, some analytics data can also be seen in Events Explorer. Start by filtering by Pin Events in the Event Source dropdown.
You'll then see all your draft and live Pins. If you click on any of the Pins, you'll see the data broken down in different events.
- Opens on Icons w/ Tooltip
- Clicks on Button Pins
Clicking on any of the these events takes you to the page for the event. You'll see a chart and cards with total and unique events, as well a table with all the events triggered. You can use this table to search for a particular user. You can also adjust the date range at the top of the page and export a CSV with just this event type.
Exporting Pin Data
Pin analytics page
From the Pin's analytics page, you can export a Basic or Full CSV. The Full CSV will include your custom properties. You can adjust the desired date range for the data exported.
The generated CSV will look like the screenshot below. The name column will detail the Pin event (you can find below definitions for these events).
Events Explorer
From Events Explorer, select the event you'd like to export first. Adjust the desired date range for the data exported.
The generated CSV will look like the screenshot below. The name column will detail the Pin event selected, in this case, step_seen.
Pin Events and Properties
After publishing your experience, you can build reports outside of Appcues using our CSV exports or an integration. Here is a summary of the event names you may find when you export your CSV. Certain Pin events can also be exported via our Public API.
| Event Name | Event Description |
|---|---|
| experience_started | Any Pin Icon/Button is displayed on the screen |
| icon_seen | A "Tooltip w/ Icon" Pin has it's icon displayed on the page |
| step_seen | A “Tooltip w/ Icon” Pin is expanded to reveal tooltip content |
| button_pin_seen | A "Button" Pin is displayed on the page |
| step_interaction | A "Button" Pin is interacted with by the user |
| step_error | An error occurred displaying the pin. When this event fires, it shows up in the issues reporting section of the pin's analytics page. |
| step_recovered | If a Pin has errored but then Appcues finds the element on the page it should be attached to, the step has recovered and will appear on the page. |
Each of the above events will have default properties and additional properties related to the event that will be available via the CSV download
| Property Name | Property Description |
|---|---|
| timestamp | The time at which this event occurred |
| userId | The id for the user that completed the event |
| currentPageTitle | Title of the page the user was on when the event was completed |
| currentPageUrl | URL of the page the user was on when the event was completed |
| sessionPageviews | Number of pages the user visited in the session in which the event was completed |