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Hotjar Integration

Connect with Hotjar to send Appcues events in recorded user sessions.

Updated at March 21st, 2025

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                    Table of Contents

                    Appcues experiences in the Hotjar recording

                    Note: This document covers details of web integrations. For details on mobile integrations, see the Mobile Integrations doc.

                    Are you recording user sessions and doing product analytics on Hotjar? With our integration, you can send Appcues events to Hotjar, so that they are included in user sessions.

                    Enable Hotjar on your integrations page by clicking on on the Hotjar card and selecting Connect.

                    Appcues events appear in the Hotjar recording timeline on a general level, such as Flow Completed, Flow Started, Step Skipped, etc.

                    image.png (2694×1122) 2023-07-09 at 7.29.43 PM

                    Appcues experiences in the Hotjar recording

                    Hotjar blocks all third-party iFrames from appearing in the visual portion of the recording. While certain workarounds exist to display iFramed content, changes both in Appcues code and your site's code would be required. Additionally, the code change required would disable javascript functionality in the iFrame, effectively breaking the functionality of Appcues Flows and other experiences. As a result, Appcues Flows and Checklists will appear as disabled blocks within your Hotjar recordings.

                     

                     

                    What data is sent from Appcues to Hotjar?

                    The following events are sent from Appcues to Hotjar when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, and custom events.

                    flow_started form_submitted checklist_skipped
                    flow_completed form_field_submitted checklist_dismissed
                    flow_skipped nps_feedback checklist_item_started
                    flow_aborted nps_score checklist_item_completed
                    step_started nps_clicked_update_nps_score appcues_custom (CTT Events)
                    step_completed nps_ask_me_later_selected_at v2:experience_started
                    step_skipped nps_survey_started v2:step_seen
                    step_interacted checklist_shown v2:icon_seen
                    step_aborted checklist_completed v2:step_interaction
                    Builder track event    
                    integration hotjar

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