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Klaviyo Integration

Learn more about integrating Klaviyo with Appcues to help you target users based on what they did with Appcues.

Updated at March 21st, 2025

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                    Table of Contents

                    How do I activate an integration? Why integrate Klaviyo with Appcues?

                    Note: This document covers details of web integrations. For details on mobile integrations, see the Mobile Integrations doc.

                    How do I activate an integration?

                    This integration can be activated from your account integrations page.

                    Why integrate Klaviyo with Appcues?

                    Integrating Klaviyo with Appcues will help you target users based on what they did with Appcues. For example, send an email a week later if a user skipped your feature announcement tour.

                    What data is sent from Appcues to Klaviyo?

                    The following events are sent from Appcues to Klaviyo when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, banner events, and custom events.

                    flow_started form_submitted checklist_skipped
                    flow_completed form_field_submitted checklist_dismissed
                    flow_skipped nps_feedback checklist_item_started
                    flow_aborted nps_score checklist_item_completed
                    step_started nps_clicked_update_nps_score appcues_custom (CTT Events)
                    step_completed nps_ask_me_later_selected_at v2:experience_started
                    step_skipped nps_survey_started v2:step_seen
                    step_interacted checklist_shown v2:icon_seen
                    step_aborted checklist_completed v2:step_interaction
                    Builder track event   v2:experience_dismissed
                    klaviyo

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