Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form below and we will reply as soon as possible.

  • Appcues Certifications & Training
  • Contact Us
  • Home
  • Integrations
  • Use Cases

Run multi-channel onboarding with Customer.io

Updated at February 23rd, 2023

Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form with the details about the help content you'd like to see.

  • Installation & Developers
    Installing Appcues Installing Appcues Mobile API & Data Troubleshooting Extras
  • User Experiences
    Web Experiences Building Web Experiences Building Mobile Experiences Customization & Styling Targeting Studio Troubleshooting Use Cases FAQ
  • Mobile
    Installation & Overview Building Mobile Experiences Mobile Analytics Troubleshooting Mobile Use Cases
  • Account Management
    Subscription Users & Data
  • Analytics
    Experience and Event Analytics Data
  • Best Practices
    Use Cases Pro Tips PLG FAQ
  • Integrations
    Integration Documents Use Cases Resources
  • Post-mortem
    System Incidents
+ More

Table of Contents

Appcues + Customer.io Ecosystem intro: But what if... What metric will this impact? What’s the formula?

Appcues + Customer.io

Ecosystem intro:

Customer.io allows marketers and product folks to send targeted emails, push notifications, and SMS to their users to lower churn, create stronger relationships, and drive subscriptions.

But what if...

You could weave in-product and out of product experiences together?

Great onboarding touches all stages of the user lifecycle, and leverages all of the channels you have access to, including your product.

What metric will this impact?

This formula will impact activation rate, 30-day retention, feature adoption, and free trial conversion.

The key is in finding the user when they’re most likely to convert. How many times have you received an onboarding email and immediately deleted it? Sorry folks, but the reason you have a 30% open rate on your emails is because the rest of the world is operating just like you. By combining your in-product and out-of product onboarding, you can make sure users learn about key features and get up to speed while you have their attention.

What’s the formula?

First, you’ll create your product onboarding flows. These should align with all of the key stages in your buyers journey. Does the user need to invite other users? Is there a technical installation? Will any reports need to be built? Help your product sell these stages.

Once you’ve built your flows, create your onboarding emails. They should align with similar stages and users should be opted out of receiving the emails, if they have already completed the relevant experience.

Finally, make sure you’re rewarding users! Use an in-app checklist to gamify your onboarding, then send a congratulations message via email or SMS upon completion.

Was this article helpful?

Yes
No
Give feedback about this article

Related Articles

  • Customer.io Integration
  • Using Appcues and Zapier
  • Amplitude (Two-Way Integration)
  • Salesforce (Two-Way Integration)
Appcues logo

Product

Why Appcues
How it works
Integrations
Security
Pricing
What's new

Use cases

User Onboarding Software
Feature Adoption Software
NPS & Surveys
Announcements
Insights
Mobile Adoption

Company

About
Careers
we're Hiring

Support

Developer Docs
Contact

Resources

The Appcues Blog
Product Adoption Academy
GoodUX
Case studies
Webinar Series
Made with Appcues
Appcues University

Follow us

Facebook iconTwitter icon greyLinkedin iconInstagram icon
© 2022 Appcues. All rights reserved.
SecurityTerms of ServicePrivacy Policy
Expand