Build Guide - Evaluator - Trial Conversion
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Use case: trial conversion
Internally at Appcues, we've found that giving users the option to extend their free trial by five days validated trial-users' interest and helped to soften the blow of a paywall. This strategy helped us increase the speed of sales by 68%.
With the right targeting, you can use Appcues to increase free trial conversions with a single flow. Create a modal that lets your users know their trial is up and that provides them with options to continue using your product:
Add an image if you'd like, and add a button that links to your Subscriptions or Payment Settings page, like our example 'Select your plan now' button.
Consider making your modal required so that users must complete signup to move forward. To make the modal required, unclick the 'skippable' box in the modal settings shown here.
With targeting, it's important that you are passing in user properties based on their trial status. In this example, we are targeting on whether or not a user is in trial and if that trial has expired. Use the below settings to show your modal to all users who have active trials that have expired, and place the modal on all pages of your app, except the billing and trial extension pages:
Once a user has paid and is no longer being recognized as in Trial, they will stop seeing this flows.
If you want to add more advanced customization to your free trial modal, check out our docs on Styling & Customization.