Appcues helps you create stunning, branded messages that engage users⎯all without help from your engineers and in a way that feels native to your app. You can use Appcues as your all-in-one user engagement platform to create multi-channel messages that drive action:

• In-app experiences that guide your users across your product;
• Personalized emails that reach users at critical points in their journey;
• Mobile push notifications that bring users back to your app.

Appcues can be used by any team, particularly non-technical teams, to quickly reach users at critical points in their lifecycle. 

Below, you can find some popular use cases for Appcues.

User Onboarding

User onboarding helps first-time visitors understand what your product does and how to get value fast. Use a short welcome Flow to highlight core actions like creating a project, inviting a teammate, or publishing a first change. Keep steps focused and visual, with clear “next” actions and an obvious way to exit if someone wants to explore on their own. A single Checklist or 2–3 guided Tooltips are often enough to build momentum. Layer in contextual help as users navigate, such as Pins on key features or a getting-started Checklist that tracks progress and keeps users motivated. Tie it all together with an email or push notification to remind users to finish onboarding steps.

Feature Adoption

Feature adoption campaigns introduce new or underused capabilities to the right users at the right time. Announce new releases with a lightweight Modal or Banner, then follow up with Tooltips that appear when a user is near the feature. Pair the message with a quick action, like “Try it now,” so users can experience the benefit immediately. 

Free Trial Conversion

Activation turns interested evaluators into successful, paying customers by guiding them to complete key actions that correlate with long-term value. Identify your product’s activation milestones and use Appcues to highlight them. Build a focused Checklist that celebrates each milestone and nudges users toward the next. Offer embedded help with Pins or Launchpads where users typically get stuck and confirm success with a brief “Well done” message that reinforces value. 

Support

Proactive support reduces ticket volume by answering common questions in context. Add always-available help Pins to complex areas, and link to concise, scannable help articles. For known pitfalls, trigger a Tooltip with a quick fix or a short video right where the issue occurs, so users don’t need to leave their workflow. Launchpads, our resource hub, connects to your knowledge base and offers on demand Flows that users can take whenever they want.

User Feedback

Collecting feedback in-product gives you fast, actionable insights from the right users. Use surveys and NPS to measure moments to gather customers' feedback. Keep questions short and specific, and trigger them based on behavior so responses reflect real experiences. Close the loop by routing feedback to the right team and, when appropriate, following up with users via email.