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Heap Integration

Integration guide between Appcues and Heap

Updated at December 23rd, 2024

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                    Table of Contents

                    How to use this integration Appcues to Heap Mobile Appcues to Heap Use Case Examples What data is sent from Appcues to Heap? Heap to Appcues

                    Heap and Appcues have partnered to create a bi-directional flow of information enabling customers to maximize the value of both solutions. Completing the two-way integration requires setup in both Appcues and Heap.

                    How to use this integration

                    Appcues to Heap Mobile

                    To send data from Appcues mobile to Heap see the guide for your application in the Mobile Integrations doc.

                    Appcues to Heap

                    Enable Heap on your Integrations page by hovering over the Heap integration and selecting Activate.

                    Once Heap and Appcues are integrated, you can automatically find Appcues data under your Events category, where Source = ‘Appcues’. Appcues events appear on a general level, such as Flow Completed, Flow Started, Step Skipped, etc. (note for Step Interacted only stepChildId, stepChildNumber, and interactionType will be available and for Form Submitted only interactionType will be available in Heap)

                    Once you turn on this integration in Heap, you’ll have the option to do a one-time immediate sync, or schedule a recurring sync.To get the most out of this integration, you'll also want to be tracking events from your own application in Heap. These events might look like User signed up, created project, invited user, sent email, etc. -- it all depends on what your platform is and what your users can and should accomplish within it.

                    Use Case Examples

                    • Nurture Engaged Users with Heap
                    • Identify Bottlenecks and Improve Targeting with Heap

                    What data is sent from Appcues to Heap?

                    The following events are sent from Appcues to Heap when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, banner events, and custom events.

                    flow_started form_submitted checklist_skipped
                    flow_completed form_field_submitted checklist_dismissed
                    flow_skipped nps_feedback checklist_item_started
                    flow_aborted nps_score checklist_item_completed
                    step_started nps_clicked_update_nps_score appcues_custom (CTT events)
                    step_completed nps_ask_me_later_selected_at v2:experience_started
                    step_skipped nps_survey_started v2:step_seen
                    step_interacted checklist_shown v2:icon_seen
                    step_aborted checklist_completed v2:step_interaction
                    Builder track event   v2:experience_dismissed

                    Note: you must have our Events Broadcaster feature enabled to send appcues_custom events. Please reach out to support@appcues.com if you're interested! 

                     

                    Defining your event

                    By creating a new event you can specify which Appcues flow you'd like to use in your Heap analysis. For instance, you can limit your event to a certain flow by using a filter when creating your event:

                    Creating your funnel

                    You can then use Heap analysis modules - such as funnels - to look at adoption such as: how many users who start a flow complete it? Select the two events you created (Flow Started and Flow Completed) and click run query to view your results.

                    Heap to Appcues

                    For more information on Heap's integration to send data to Appcues, check out Heap's documentation.

                    twoway heap

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