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Klaviyo Integration

Updated at November 26th, 2022

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Table of Contents

How do I activate an integration? Why integrate Klaviyo with Appcues?

How do I activate an integration?

All integrations can be activated from your account integrations page. In most cases, the integration requires only one click in order to be activated.

All integrations except for HubSpot and Zapier are client-side integrations, which means they talk to the third-party through the user's browser in order to send information about Appcues activity. You'll need to have the third-party's javascript installed in your app for this to work.

Fun fact: what's happening behind the scenes, and how is it only one click? Well, if you have the third-party javascript on your app, Appcues just needs to know that, and then route events to it in the browser, just like your app would for your standard analytics or user data. All that's happening when you activate the integration is flipping a switch that tells Appcues to look for that provider on the same page and tell it what's happening with your Appcues flows.

Other integrations, like HubSpot or Zapier, work by directly communicating behind the scenes, or server-side—and may require some information, like an account ID or Legacy API key (called the API Key for legacy plan customers), in addition to a short authentication process.

Why integrate Klaviyo with Appcues?

Integrating Klaviyo with Appcues will help you target users based on what they did with Appcues. For example, send an email a week later if a user skipped your feature announcement tour.

What data is sent from Appcues to Klaviyo?

The following events are sent from Appcues to Klaviyo when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, and custom events.

flow_started form_submitted checklist_skipped
flow_completed form_field_submitted checklist_dismissed
flow_skipped nps_feedback checklist_item_started
flow_aborted nps_score checklist_item_completed
step_started nps_clicked_update_nps_score appcues_custom
step_completed nps_ask_me_later_selected_at v2:experience_started
step_skipped nps_survey_started v2:step_seen
step_interacted checklist_shown v2:icon_seen
step_aborted checklist_completed v2:step_interaction

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